Perhaps you’ve heard about blogs – the hottest communication story of last year. Analysts from Newsweek to the Wall Street Journal, from CNN to PBS have actually committed time to the phenomenon. Blogs are simply one of the brand-new innovations that are altering the way politicians communicate with voters and services interact with consumers.
For online marketers, these changes indicate more direct interaction with consumers and potential clients. By speaking and listening directly with the client online marketers are able to decrease the expenditure for public relations and marketing. Obviously, these developments are worrying some in the pr and advertising industries, in addition to the news media.
Many aspects of marketing communication won’t change, of course: you still need to have something to say. And the very best method to apply all these technologies is still within a service specific niche. With that stated, here are some of the other methods communication is changing:
1. Podcasting is the hottest concept on the web. Beginning in 2004, individuals began downloading homebrewed radio shows to their iPods. So instead of “broadcasts” they’re “podcasts”. Unlike streaming audio, podcasts need the file to be downloaded. The advantage of podcasts versus streaming is that you can take it with you when you’re not on the net. The disadvantage is that streaming audio is much easier for a client to play at his/her computer system. The option is to do both – develop an audio file for streaming, and an mp3 for podcasting. The same recording can be utilized for both.
2. A vlog is a video blog site. Unlike podcasting, vlogging can describe either streaming video or downloadable programs. Combined with the fast advancement of internet video shipment, vlogging seems poised to take off. Similar to audio, you can prepare your video file in both streaming and downloadable formats. Also like audio, you can start with extremely affordable tools and work your way as much as full blown expert devices. Keep in mind that individuals like great production quality, however they like enjoying something fascinating much more.
3. Wikis are websites that are editable by the website users. Material becomes part of a dialogue amongst the users, rather of something repaired. This interaction can build strong neighborhoods, and produce big sites with enormous details. Up till recently, wikis have actually been difficult to use, and restricted to techs. New approaches to wikis are making them much easier to utilize, and strengthening the next pattern:
4. Social software. Community sites that motivate sharing and discussion are springing up in numerous areas. Photography and music have been chauffeurs of this pattern, in addition to political activism. Interaction constructs community, and neighborhood is where the marketplace is.
5. Nearly all of these tools include RSS, an innovation for feeding information to people who desire it. Unlike email, which is “pushed” by the sender, rss feeds need to be “pulled” by the user. While still not totally mainstream, rss is a quickly growing delivery system.
For the little marketer, the price of reaching customers directly has dropped. Large corporations, however, are detecting these innovations quickly. To truly gain an edge, the small business individual needs to develop a method for these channels before the huge business figure them out.