Video Email And Its Influence on Internet Marketing
Email is an advanced methods of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a repercussion of these same technological developments, email is now a substantial means of marketing products and services through the internet. Through email, myriad business and companies have a convenient methods of reaching possible customers. Through e-mail, marketing copies get delivered straight to an individual’s inbox; business no longer needed to await consumers to come across their advertisements in the internet.
Video Email’s Power
Video email is an adjustment to tested web marketing methods. Through video e-mail, your recipients no longer have to slog through text marketing copy. Even if your marketing copy contains terrific graphics and interesting text, you can not constantly expect an individual to read them when other more important e-mail communications await their attention. That’s why for all the e-mails you sent out in a day, just a minute fraction would react to your advertisement and visit your web site link.
Video e-mails are more powerful than traditional email marketing copies. Busy people will have more time to see than check out copy. Your video presentation can be as brief as thirty seconds. Studies have shown that the majority of people will watch at least 2 thirds of that presentation. Given an innovative video email copy, this brief span of time can be enough to arouse your recipients’ interest in your services or product and induce them to require time off their busy schedules to visit your website. If you question the effect of video discussions as marketing tools, then you just need to think about the huge increase in sales that arise from TELEVISION commercials.
Video Email’s Weaknesses
There are reasons why most business prefer sending graphic and text e-mail ads rather than video email. One of the most essential reasons for some marketing experts’ hesitation to move over to video email marketing campaigns is the fact that recipients of these e-mails do not use the very same video platforms and standards. There’s just no other way to identify the receivers’ level of computer technology so that the appropriate video format might be sent out to each person’s inbox.
One other weak point is the large file size of each video email marketing copy. This obstacle is barely overwhelming but this is nonetheless an issue.
Solutions to Video Email Problems
Luckily, there are now video email hosting companies that can solve the abovementioned issues associated with video e-mail marketing projects. To solve the large file size problem, you can send a shortened video that when played will automatically connect the audience to your video email server. This indicates that you just have to use a fraction of the real video file size in your video e-mail marketing copy.
To fix the problem about incompatible video platforms, some video e-mail hosting suppliers have applications that can instantaneously identify the audiences’ video playing abilities the moment the recipients click the preview. The suitable video format is then picked and packed. This indicates that every video email gets viewed appropriately whatever the recipient’s video standard.
Given video e-mail’s flexibility and indisputable persuasive powers, right time to make the most of video e-mail in your web marketing campaigns? I for one think that it is.