7 Ways To Creating Big-Sell Videos
Aiming big sales is not impossible in the field of business. But because of widespread and raising obstacles in competition this was difficult to achieve. But we have different means in getting the big sales. We can select the best videos to entice customers. Because of the wide spread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it’s fun, entertaining and accessible – from both a viewer’s and a producer’s perspective. Anyone can roll out web worthy video and, since video is proving to be a huge purchasing motivator, increasing numbers of businesses are giving video production a try.
The truth is, as with all marketing tools, there’s no one sure fire method that is guaranteed to always work, but there are quite a few techniques that seem to work fairly well: First, here’s a quick way to decide where to begin – Apply the Pareto Principle
The Pareto principle, also known as the ”80-20 Rule”, applies to most businesses. Simply put it means that you’re probably making much of your revenue with a well defined group of top selling items. You’ll probably get the most from your video endeavor by boosting these items’ product pages with videos first. Most online retailers have over five hundred items in their catalog. This Pareto Principle serves as an excellent guideline for where to begin with video enhancements.
Second, you don’t need long videos to increase sales – Keep them sweet and short
the truth is that online your audience has a very short attention span to start off with. This issue is compacted by the less-than-ideal objective qualities of most online video: download times, small player windows, poor sound quality, etc. The good news is that this is actually in your favor because it allows you to save on production time and costs. Ideally you should keep your product videos to less than one minute long. If your product is especially complex or pricey you might want to extend that by up to 50% however there’s little point in going above 90 seconds. The simple fact is the vast majority of your viewers will simply ignore anything longer.
Third, if you don’t conduct A/B tests from the start you’ll regret it later
quite obviously different types of videos perform better for different types of products and different types of clients. Fourth, what everybody should know about captions, Captions within your videos have a surprising effect on click through rates and conversions. Check out these two product videos. 5. Add user reviews to increase trust. Then on to the sixth which is that you must include video in your on-site search results to increase sales; this is because searching visitors usually have a clear intent, while browsers are more likely to be casual traffic. A good way to use video to capitalize on the quality traffic using your site’s search engine is by indicating the availability of video within every item’s search results. Indicating an item has video increases the likelihood a user will click to view it, and then buy it. Lastly, are you getting the most out of your videos? Once you’ve invested in creating a few videos you can maximize the ROI on them by including them in all your online marketing activities.
Indeed, adding video to your site can not only help improve your sales, it can also be a fun experience for both you and your customers. Online video can steer traffic away from your competitors, improve your site’s stickiness and give you a powerful way to capture more sales during these holidays.